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All of the professionals that make up the selective perfumery (PS) association has decided to reinforce the quality of its teams. Following a TNS-SECODIP survey carried out in France in 2003, it came to light that 72 % of the selective perfumery’s clients would like more customer advice. Currently, the make-up market is practically stable in PS whereas it is in regression in the food circuit. 50 % of buyers only come once a year to the perfumeries. If it was possible to get half of them to make a second visit, the market would increase by 4 %.
Thus, to develop sales and to win customer loyalty, brands and sales outlets are increasingly calling on the services of consultant make-up artists. (See, for example, the CHANEL stands: 45 m2 at SEPHORA Champs Elysées, or MAC’s sales policies…
The training introduces the students to the professions of sales demonstration, consulting and in the middle term gives them the opportunity to become trainers or technical sales staff for cosmetics brands.
Program
- Knowing how to communicate
- Welcoming and sales in a boutique
- Welcoming the consumer
- Identifying the customer’s needs
- The argumentation
- Responding to objections
- Closing a sale
- The conclusion of the visit
- The consulting function
- The market
- Selective perfumery and the big stores
- Make-up
- care
- perfumes
- Typology of styles of women
- the consumer today: evolution and desires
- The culture of chains or brands
- The store environment
- The types of assignments
- Shows
- Presentation of product / brand
- Personalized advice
- Demonstration / Consulting
This option is based on the pedagogical methods developed by the GPFPE (Professional Perfumery and Cosmetics Training Group) created upon the initiative of the French Federation of Selective Perfumery.
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